What is a digital signage content management system?
Digital signage is the use of digital displays to present information, such as images, videos, and text. It can be used in a variety of settings, such as retail stores, restaurants, hospitals, corporate offices and other industries. If you have been thinking about new ways to display content or ways to improve your business, digital signage is a great option. Let’s go on a journey to discover what a digital signage content management system can do in more depth.
Cackle has been working with major businesses in private and public sectors in New Zealand, and we are very big advocators on pushing business digital transformation in areas to adopt new technologies where it can benefit the business.
1. Content creation, editing and publishing
The most basic function and the core of digital signage CMS is to allow you to upload files from your computer or cloud storage and deploy content onto the screens across one or multiple sites from a single, centralized platform. You’ll find this primary feature right on the dashboard for easy access whenever you need it.
Some CMS will come with more advanced content management features like content design applications, compositions and playlists. In addition to content publishing, there are digital signage CMS in the market that allows you to create their content directly from the software. This is done by integrating online design apps, stock image websites, and free templates.
The CMS application is intuitive and user-friendly, have a chat with us today to see it in action.
2. Content scheduling
Content scheduling is one of the most important reasons to use digital signage content management systems. Within the CMS dashboard, you can select a specific date or a time range and render the content to auto-play at the designated time.
It also enables businesses to schedule different content for different digital signage screens or locations, making it easy to target specific audiences. You know when you optimize blog content for the best results? Well, you also need to optimize content for digital displays within the CMS. Scheduling different content for different signage locations is one strategy you can use to do to drive more sales and revenue.
This help to increase productivity and accuracy. It reduces the chance of missed deadlines and missed opportunities. The scheduled content are easy to override should sudden changes is required on the spot.
3. Analytics and Reporting
With analytics and reports, you get a clear overview on playbacks for each piece of content. This data is particularly useful for cross-referencing with foot traffic. If you’re using it to keep a steady eye on foot traffic, you’ll be able to establish which content generated greater traffic over others. You may also find out what provoked interaction, or made an impact on your sales.
Learning and adapting how your audience processes and responds to content can help you in the future. You can quickly establish your go-to content types and templates, versus campaigns which are not to be used as they make no impact on your goals.
4. Cloud or On-Premise?
There are two type of digital signage content management system – cloud-based and on-premise.
A cloud-based CMS is hosted on a remote server by the provider. You can access it online using a web browser. The content and data is stored in the cloud and the hosting service provider is responsible for maintaining the servers. This type of CMS is easy to set up, and accessed from anywhere with internet connectivity. The tool also offers automatic software updates and scalability. It is, therefore, an ideal solution for businesses with multiple screens in different locations.
An on-premise CMS, meanwhile, is installed on a local server or a computer. The content management system is accessed through the business’s internal network. This type of CMS offers greater control over the software and hardware and can be customized to meet the business’s specific needs. However, it requires IT expertise and high maintenance to keep it all up-to-date.
Most businesses today, opt for a cloud-based service due to its ease of use, low maintenance cost and benefits. Cloud-based CMS offers immediate access to the content dashboard, allowing you to handle content creation and deployment remotely. Additionally, security features from cloud service providers usually align with a business’s security protocols.
Unlock the power of persuasion through dynamic digital signage content management system! Transform your business’s visual presence and captivate your audience like never before. Seamlessly manage, schedule, and update content across multiple screens with ease, while obtaining cutting-edge analytics that ensure you’re always one step ahead of your competitors. Elevate your brand with impactful messaging – because in today’s fast-paced world, every second counts.
Times are changing, and so is the way you interact with your customers! Cackle partners with leading digital signage vendors such as Samsung and LG to help business change and grow the way they market and advertise. If you are sold on how digital signage cms after reading this blog and is looking to incorporate this technology into your business, get in touch for a free consultation!
