What are the benefits of digital signage?
Digital signage offers a dynamic and versatile solution to capture the attention of audiences in today’s fast-paced world. This modern form of communication utilizes digital displays and multimedia content to convey information, promotions, and messages in various settings, such as retail stores, airports, restaurants, and corporate environments. The benefits of digital signage are multifold.
Gone with the old ways and in with the new by modernizing how you advertise. Cackle has an abundance of knowledge and experience with digital signage solution. Have a look at our past work here, and read on as in this blog, we will detail our top 5 reasons on what are the benefits of digital signage.
1. Increased customer engagement, and retention rates
Because it’s so visual, digital signage really increases engagement. One study has shown that 63% of people surveyed say digital signage captures their attention, and 59% want to learn more about what’s on screen. Digital signs have a recall rate of 83%, and people remember 65% of all information that’s visually presented after three days (as opposed to 10-20% of written or spoken information).
Our human brain have a higher retention rate when exposed to visual information, and we process these information 60,000 times faster than text. You can also add movement to messages, or video footage capturing even more attention. Based on the study, it is a no brainer to move away from the traditional method if you haven’t already! If you are ready to start this journey, talk to our specialist by click here.
2. Boosted sales and revenue
Digital signage can be used to promote products and services, and drive sales. Customers can be made aware of what items in the store are on promotion. It is important that offers and promotions are clearly advertised to your customers to influence their purchasing decisions.
It is a proven fact that images, and videos have a major impact on customers’ buying decisions. Digital signage has the potential to offer a great customer experience, increasing the chances of upselling and cross-selling opportunities. Another study showed that businesses who adopted digital signage to run their in-store sale had a boost in revenue by up to 30%. This technology used in the best possible way allows business to get ahead of their competitors and their brand value will enlarge.
Additionally, you can offer your suppliers additional advertising positions on your digital signage for a small fee, to improve the sales of their products.
3. Reduce costs
Saving money while generating more revenue is every business’ dream and digital signage can be a cost-effective way to reach your target audience. This is because it can be used to replace traditional marketing methods, such as print advertising and direct mail. Eliminating any of these traditional expenses to change or update the message or image on a static advertisement.
Another cost saving factor is that you don’t need an entire design team, digital signage software let you easily import content like videos and PowerPoint slides, or point to a folder on your network to pull in media files. Templates and automated content mean anyone can create good-looking advertisements.
Reducing labour cost or eliminating the cost of materials, manufacturing, printing, and set up – digital signage reduces the friction of effectively delivering up-to-date messages to your audience, helping you maximize the ROI of your efforts.
4. More versatility and scalability
Digital signage is much more versatile than other communications mediums because you can show literally hundreds of content types, all centrally managed. Messages, videos, images and ads can be updated easily and frequently, so screens are always accurate with the latest news.
Scalability is easily done if you want to expand your fleet of screens, it’s as simple as adding more digital signage players, connect them to the internet and let the digital signage software centrally manage everything in a few clicks.
5. Marketing Future
Adopting this technology today has a great marketing future. Market forces are making efforts to decrease their prices since businesses are using digital signage. It has become more easily accessible and easier to adopt compared to other marketing alternatives. The affordability factor, the freedom to update or change the content in a moment, and the freedom to create marketing campaigns and advertisements make digital signage the most preferred option among businesses today.
Times are changing, and so is the way you interact with your customers! Cackle partner with leading digital signage vendors such as Samsung and LG to help business change and grow the way they market and advertise. If you are sold on digital signage solution after reading this blog and is looking to incorporate digital display into your business, get in touch for a free consultation!
